Alocallao is a boutique strategic marketing and commercial planning consultancy. Its partners are Spanish consultants with experience in the Spanish, US and Dominican markets, working behind companies and agencies in the Dominican Republic and Spain.
Who we are
Strategy consultants with a first and last name. The person who runs the diagnostic is the person who writes the playbook and directs the execution.
It is a choice. A boutique consultancy doesn't take on every project, and that forces us to choose: we work with people who want to decide with data and are willing to measure.
How we work
Trabajamos a lo callao (we work quietly, behind the scenes): no noise, no brand when it doesn't belong, and accountability for the result on the table. Strategy has no color. It has results.
Measurement before action
Baseline first. Without a measured starting point, there is no result anyone can defend.
Diagnostic before playbook
We don't write a plan for a problem we haven't defined.
Signed measurement from day one
We sign what is measured, how and how often it is reviewed. Results are always read against the starting point.
The client decides, we direct, third parties execute
Everyone knows their role. We don't execute what we direct.
The division of roles is always the same.
The client decides.We direct.Third parties execute.
What we don't do
Doing fewer things is how we do them well. We never do these, not as a favor and not as an extra.
- Branding and identity
- Digital marketing, social media and media buying
- Websites, landing pages and development
- Production of assets, content, audiovisual work and events
- Hiring or outsourcing of personnel
- Campaign execution
We design it, brief it and review it. Whoever produces it today keeps producing it.
Clients we don't work with
We'd rather say it now than in the third meeting.
- Those who don't hold a course: they change priorities every month and expect the strategy to follow each change.
- Those who want the playbook without the diagnostic: a plan for an undefined problem is a document, not a strategy.
- Those who expect a campaign: we don't run campaigns, and we say so in the first meeting.
- Those who won't measure: without a baseline and periodic review, we can't direct anything.
Our markets
In the Dominican Republic and in Spain. Remotely, on an agreed cadence: diagnostics with leadership, presentations and committees.
- Dominican Republic Strategic marketing (mercadeo, as it's called locally) consultancy for Dominican companies and for the marketing agencies that serve them. For companies in Santo Domingo, Santiago, Punta Cana and across the country.
- Spain Strategic marketing and commercial strategy consultancy for Spanish companies and for marketing agencies that need a consulting layer.
If you've read this far, let's talk.
Tell us what you want to decide. If we aren't the right people, we'll tell you that too.
Book a diagnostic