First we measure and understand. Then we write the plan. Finally we direct whoever executes it and review the result against the starting point.
Understand the market and the problem before proposing anything. The baseline is set.
Includes
Deliverable: Strategy document and presentation to leadership.
The strategy becomes actions with an owner, cost, KPI and date.
Includes
Deliverable: Playbook and kickoff.
We direct third-party execution and review results against the baseline.
Includes
Deliverable: Periodic report and committee.
Three phases, three contracts, no skipping. Each phase is contracted separately, and the next one does not start until the previous one is closed.
Three phases, three contracts
Diagnostic and Strategy
Strategy document and presentation to leadership.
Leadership decision
Playbook
Playbook and kickoff.
Leadership decision
Strategic direction
Periodic report and committee.
Leadership decision
Deliverable: Strategy document and presentation to leadership.
It is the phase most often skipped, and the one that costs the most to skip. Before proposing anything, we understand the market, define the problem in operational terms and set the baseline: what is measured today, from which source and who holds it.
A strategy document and a presentation to leadership. With it, you can decide whether to continue with us, continue with someone else or stop. The document is yours.
Deliverable: Playbook and kickoff.
The strategy is translated into concrete actions. Every action has an owner, cost, KPI and date. The playbook has two layers: the method layer, which doesn't change, and the local layer, which adapts to the market, the channel and the team.
The playbook and the kickoff: the first wave of actions briefed to whoever will execute it, whether that is your team, your agency or your suppliers.
Deliverable: Periodic report and committee.
We direct the execution that others carry out. We don't produce the assets or launch the campaigns: we brief, review and correct. Each period, the result is measured against the baseline and whatever isn't working is replanned.
A periodic report and a steering committee. You know what has been done, what has happened and what changes in the next period.
Who does what
Measurement before action
Baseline first. Without a measured starting point, there is no result anyone can defend.
Diagnostic before playbook
We don't write a plan for a problem we haven't defined.
Signed measurement from day one
We sign what is measured, how and how often it is reviewed. Results are always read against the starting point.
The client decides, we direct, third parties execute
Everyone knows their role. We don't execute what we direct.
Ten tools with their own names. Each phase uses its own, and each one leaves a deliverable.
There is no need to prepare a presentation. These three things need to be in place.
Not without a diagnostic. A playbook for a problem that hasn't been defined is a document, not a plan. If you already have a recent diagnostic done by someone else, we review it and, if it is solid, we start from there.
No. They are three contracts. At the end of each phase, you decide whether to continue. The strategy document and the playbook are yours even if you don't continue with us.
Because we sign it before we start: what is measured, from which source, against which baseline and how often it is reviewed. Every period you receive the report with results against that starting point.
Whoever executes them today: your team, your agency or your suppliers. We design them, brief them and review the result. See what we don't do.
It depends on the size of the problem and the availability of data. We scope it in the proposal, after the first meeting, with a fixed timeline.
Tell us what is happening. We'll tell you whether a diagnostic makes sense and what we would need to carry it out.
Book a diagnostic