For general management and marketing leaders who have people to execute, but nobody to decide the direction and measure it.
The problem
Your company sells. It has a sales team, an agency or several suppliers, and a marketing budget that gets spent every year. What it doesn't have is a function that connects all of that to a market decision: which segment to go after, with what proposition, through which channel, toward which target, and how to know whether it worked.
The symptoms are easy to spot. Each supplier optimizes its own piece. The sales team sells however it can. Actions are decided by urgency or by gut feeling. And at the end of the year nobody can explain what worked and what didn't, because nobody measured the starting point.
When it makes sense to outsource that function
Hiring a full-time strategy director makes sense when the role fills a full working week and the company has the structure to sustain it. Many companies aren't there yet. They need the function, but not full-time, or they need it now and can't wait for a hiring process.
It makes sense to outsource it when:
- You are about to launch a product, enter a market or change your positioning, and nobody inside has done it before.
- You have suppliers who execute well, but nobody who sets their direction and holds them accountable.
- The sales team works without a shared playbook and every salesperson has their own pitch.
- Leadership needs to decide with data and today decides without a baseline.
What we do
We act as your strategic marketing and commercial planning function. We start with the diagnostic, write the playbook and, if you want, direct the execution of your suppliers and your team.
You can contract a specific product from any of the six practice areas or the full strategic layer: the equivalent of a fractional strategy director, with a regular steering committee.
Market strategy and positioning
Where to compete, against whom and with what promise. The foundation for every other decision.
Market AssessmentSegmentation and ICPPositioning and value propositionSee the practice areaGo-to-market and launch
From a product that exists to a product that sells. Segment, channel, sequence and timeline.
Go-to-Market StrategyMulti-market launch planMarket EntrySee the practice areaCommercial architecture and pricing
How the offer is packaged, priced and sold. And who sells it, against which targets.
Pricing and packagingCommercial planSee the practice areaPlaybooks and sales enablement
Strategy turned into a working method for the team that sells.
Commercial playbookTalk tracks and sales narrativeCorporate trainingSee the practice areaMeasurement and governance
What gets measured, who decides and how often it is reviewed. Without a baseline, there is no result to defend.
KPI framework and dashboardPeriodic reviewSee the practice areaOutsourced strategic direction
The strategy function, without having it on the payroll. For companies and for agencies.
Full strategic layerStrategy partner for agenciesSee the practice areaWhat changes with a full strategic layer
What changes is who decides and how it is measured. Suppliers receive briefs with an objective and a KPI, not one-off requests. The sales team works from a shared playbook and talk track. Leadership receives a periodic report with the result against the baseline and decides in committee what stays and what gets corrected.
What doesn't change is who executes. Your agency, your team and your suppliers keep doing what they do today. We direct it.
Who does what
- 01Clientdecides
- 02Alocallaodirects
- 03Third partiesexecute
What happens after you get in touch
- You book a first conversation. You tell us about the situation and we tell you whether we can help.
- If it makes sense, we send you a proposal for the diagnostic phase, with a fixed scope and timeline.
- We start with the data you have, a single point of contact and access to leadership.
Frequently asked questions
No. We direct them. Your agency and your team keep executing; we bring the strategy, the playbook and the measurement.
Yes. The method doesn't depend on the industry. What changes is the local layer: the decision-makers, channels and buying pace of each market.
We work only on strategic marketing and commercial planning, and we go all the way down to the playbook and the direction of execution. We don't hand over a report and leave.
Against the baseline we set in the diagnostic. In the direction phase you receive a periodic report with the result, the deviations and the plan adjustments.
Let's start with the diagnostic.
Tell us what you want to decide and what you're missing to decide it. In the first conversation, we'll tell you whether we can help.
Book a diagnostic